5 Best Mobile Marketing Trends to Be Aware of in 2017

Marketing directly to people’s mobile phones is one way of ensuring that your brand engages with its customers and personalised their experience. Here are five more ways that mobile marketing will be developing in 2017. Have a look at the below 5 ways.

1: Explore Augmented Reality
Virtual Reality is the hot thing in gaming, yet you won’t contact a colossal crowd by means of those headsets at this time. Expanded reality, in any case, is as of now taking off in some Asian markets and is probably going to be an overall marvel soon. On the off chance that you make your items scannable, for instance, clients in your store can get to surveys and additional data on their telephones, or your AR application can be utilized to show clients what an item may look like in their home or garden.

2: Get Rid of Pop-up Adverts
Google will begin moving destinations where substance is difficult to see on a portable screen additionally down the hunt rankings. One of the three primary driver of substance being difficult to view is fly up publicizing that spreads the vast majority of the screen, so advertisers will need to either utilize considerably littler pop-ups or dispose of them out and out.

3: More Mobile Video
Mobile video has been around for quite a while, yet as innovation gets more propelled so do the courses in which sponsors utilize video. Individuals watch and share recordings constantly, so a brand with a decent video nearness will be in a greatly improved place than a brand with no video.

4: Voice Search
Voice web crawlers like Echo (Alexa), Google inquiry, Siri and Cortana are showing signs of improvement and better. As of now almost 20% of pursuits are voice looks, so fashioners like who do website composition in Belfast will enhance content for voice seek. For instance, engineers can make particular substance which answers questions clients are probably going to inquire. Brands like Starbucks are as of now creating voice requesting.

5: Understand Your Mobile Customers
Mobile Devices don’t simply send data, they assemble it. New innovation is making it simpler to utilize that information in a safe, anonymised approach to recognize how people shop so you can showcase specifically to them in like manner. P

 

10 Major Challenges That Every Android App Programmer Faces

Developing apps for the Android gives a set of choice to developers, and right to use to an ever-growing customer pedestal to the app proprietor. However, android developers face challenges in the development process. As all know, there is an enormous demand for app development in the mobile world, particularly for the Android podium. So therefore, day-by-day mobile app development companies are getting an amplified demand for Android app development. In addition, to hold their conviction, android application developers should put effort on it, and they should ensure delivering a star app to their clients. However, developing an Android app is never so easy, as it sounds to be.

Similar to any other software-development activity, even mobile app development has its own place of issues and challenges. Few come on the way without any notice, while some are known obstacles. The Android podium poses enormous opportunities for Android app developers if they understand its limitation and problem, and be ready to face the challenges waiting on their way.

Let us have a look at some of the definite problems faced by all Android app programmers:

Hardware disintegration: Several versions of Android working system are available on different devices. Timely upgrades change the version of Android OS that runs on the device. Each device has diverse features with esteem to keyboard forms, screen size, controls, etc., making it a development outlandish. So almost all the app developers are tiresome to focus on the most-recent versions only, due to these, developers are trailing their probable customers who are using the grown-up versions.

Development of groundbreaking app: There is enormous antagonism in the mobile app marketplace and sincerely, it is very packed out. Thus, there is an invariable pressure to create apps, which are noticed. After all, you do not want to get mislaid.

Mobile device declaration: Each Android device has its individual features in stipulations of demonstrating size and screen resolutions. Hence, according to their resolution, developing an app is rigid for the developers. Developing an app which works fine on all the existing Android devices makes it economically heavier and throbbing in terms of charge.

Concerning with user: To stay alive in the ever-developing mobile app marketplace, one has to be pioneering and imaginative. It is very important for mobile app developers to unite with the consumer/user. In addition, they should frequently take their criticism and resolution issues/bugs at the original to create a responsive bond with the users. In categorize to make the end-users feel contented mobile app developers have to be more available.

Sanctuary problems: Owing to the hardware and software breakdown, is liable to strengthen the application further. To compose matters not as good as, different conventional release basis for software. Disintegration on Android makes it complicated to turn out fixes so many campaigns stay susceptible. It’s firm to keep clientele glad and keep conviction while sanctuary problem lingo is unchanging speedily.

Lack of official documentation: Apple’s severe ascendancy is noticeable by the difference while no such supremacy accessible in Android Application. The major motive is outstanding toward the detail of need of superiority make sure regulations at the same time as uploading application in Google Store.

Software disintegration: There are too numerous versions of the Android operating system in exchange. This means that developers cannot just spotlight on the majority of fresh versions of the OS; not everybody has upgraded. It is not simple for users to improve their operating systems, and carriers have little inducement to do so.

Usage of third party API: The 3rd party API is a device reliant, and it restricts the procedure of apps across special devices. The cross-platform IDE and SDK limit Android developers to use single API for the different device versions.

Lack Of Google’s Right: Google has taken an intentionally liberal deportment when it comes to the Android OS. Open foundation code provides a low fence to access for app developers, which can be an approval and a nuisance. A group of developers would like to observe Google police the network enhanced, implementing meticulous standards and an app appraisal process. If Android provided widespread UI strategy like Apple’s, then improved apps are available consequently.

Market Research Cost: Considerate the closing stage to users is a key to Android app development, but can involve a lot of research and assembly it, is expensive for developers. For a mobile app to be victorious, widespread marketing is a significant aspect. Advertising an app efficiently can pretense an altogether dissimilar challenge for developers, as they need to control roles from developers to marketers.

Conclusion

Achieving the customer delight is a challenging task in this competitive mobile app market and swiftly changes in technology and hardware. Hence, Android app developers have to focus on the continual improvement in their development skills.

 

Preventing Voter Fraud In Future Mobile And Online Voting Apps

In the future there will be online and mobile voting apps and this will be the way all ballots are cast. Of course, until then, there will need to be duplicate systems so that people can still do it the old way – mail-in or going to an actual polling place. Still during that interim, we must make sure that people do not vote twice or multiple times. We have to watch out also for hacking and other types of voter fraud. Obviously, during this last 2016 Presidential Election there was talk of all sorts of improprieties and voting anomalies. Some conspiracy driven, some factual, and yes, some illegal aliens voted, some dead people cast their ballots and many voted multiple times, and who knows maybe there was some backroom computer fraud going on for one candidate or another in some polling places around the nation.

Not long ago, we discussed this future at our Think Tank, and fellow thinker Cody Hunt explained some of the challenges and potential solutions to these issues;

“If you could work it out in the automated system so that the app and the physical polls work on the same system so that each person is only allowed to vote once than I think it would work beautifully and anyone who doesn’t have the app could use the physical polls but not be allowed to vote again on the app and visa-versa.”

Cody also thought that creation of such a system would make it possible to positively identify the user in the same way buying apps do. This would be akin to the rules in some states where voters must have ID to vote, or they will not be allowed to cast their ballots.

It was also discussed that such an app must show ‘proof of citizenship’ to prevent non-citizens from casting an online vote. Once this occurred the voting would significantly speed up and the voter turnout would definitely increase drastically simply due to the ease of use – voting apps would surely solve voter apathy issues.

Indeed, I could not agree more that it would certainly turn out the vote, and the participation rate would be quite robust, which is a good thing, since in the US, “WE OWN THE GOVERNMENT” and it might also be a faster way to bring about change when the country was moving in what the people felt was the wrong direction. Now then, as long as we can prevent cheating – then we should immediately implement such a system to vote in America. Please consider all this.

 

Web Application Development Tools – What You Need To Create Your First App

Do you have an idea for a web app, but don’t have the programming knowledge or the budget to hire a developer? In this article, we’ll discuss the main tools you’ll need to build the first version of your app. You don’t need to be an expert, but you do need to learn the basics.

To start with, you need an application stack. What’s that? It’s the main software that will power your app. Most people use the LAMP stack. This stands for Linux, Apache, MySQL,and PHP.

Linux is the operating system and Apache is the web server. You don’t have to know much about these to build a basic web app. Just know that you’ll need them.

MySQL is the Database Management System (DMS). This is where you’ll store your user’s data. Don’t worry if you don’t know what this is. Just keep in mind that you’ll need to learn the basics of MySQL – at least how to create a database and user.

PHP is the server-side programming language. You use this to create the business logic for your app. You don’t have to be a programming expert, but you do need to know the basics. You don’t have to program everything from scratch though. Instead, make use of a PHP application framework, such as CodeIgniter. This lets you concentrate on creating the specific code for your app, instead of the low-level code that’s included in every web app.

LAMP is your basic application stack, but you also need to know some other technologies. One is HTML5/CSS3. These let you create your user interface. Again, you don’t have to be an expert to start building your web app. You just need to know the basics.

But you don’t want to create your user interface from scratch. There is no reason to do that. You should use a front-end framework, such as Bootstrap. This is a library of user interface elements, such as forms, tables, alerts, and more. You can use this framework to make your app look professional.

You can build a web app using just these technologies, but if you want to build a better, more modern app, you should also learn JavaScript (a client-side programming language) as well as some JavaScript libraries, such as jQuery.

These will make your app look more like a desktop app, which people expect these days. Again, it’s not necessary, but you can learn the basics of these technologies to really take your app to the next level.

No doubt this sounds like a lot of work. But you don’t have to become an expert in all these technologies to create your first web app. Just spend a couple days on each technology, and then start creating your app. If you need to learn something else, you can pick it up as you go.

 

Android Application Development Solutions – Where Did It All Start?

When Apple was first founded by Steve Jobs, Steve Wozniak and Ronald Wayne in April 1976, to develop and sell personal computers, the technology was astounding, and nothing like anything we had seen before. With digital technology so advanced, people were convinced that no other competitor would ever compare. Then something quite remarkable happened when Android stepped up to the mark. Android, Inc. was founded in October 2003 by Andy Rubin, Rich Miner, Nick Sears and Chris White. The aim of Android was to develop…

“Smarter mobile devices that are more aware of its owner’s location and preferences”Andy Rubin

At this current time Android’s intentions were to create operating systems for digital cameras. However when Google acquired Android Inc for $50 million in July 2005, it was in question whether Google were planning to enter the mobile phone market, and they did! Google then developed a platform for mobile devices powered by the Linux Kernel, and has firmly rooted the Android brand as it is today. Since 2008 Android has had numerous updates to streamline improvements in its operating systems, and with its interface features and customer usability it’s definitely considered to be a force to be reckoned with!

In recent years Android has slowly been converting more and more iPhone consumers into Android customers, because of its elite functionality. Thanks to this, there has been a sudden surge in the needs and development of Android applications, but what does it take to make an Android app?

All apps have the ability to extend the functionality of the device it’s using within a certain technical area, so when it comes to Android application development solutions, all are written using the SDK (Software Development Kit). The SDK provides an extensive set of development tools which includes software libraries, a debugger, a handset emulator, documentation, a sample code and tutorials. Java is used as the main programming language as it has complete access to the Android APIs (Application Programming Interface). Other development tools are usually available like the Native Development Kit, the Google App Inventor which is a great visual environment for any trainee programmers, and of course a variety of cross-platform frameworks for mobile web applications.

Of course, if you’re a non-technical person and this sounds highly over whelming, then there are a range of IT companies in the digital world that would help you fulfil your vision, and build your Android App for you at a cost. Although the downside of this is that you may have to pay out a little extra to get what you want, on the plus side of things you will be working with a company that can provide a team of experts, which usually has an extensive background in Android application software development. Most services will abide by development guidelines and regulations, which guarantees that your Android application won’t contain any dodgy surprises. Also most IT companies will provide comprehensive application testing, security checks and also product support on launch, and in some cases thereafter.

Once your Android app is good to go, you can sell it on Google Play, where users can download it for a small fee or for free. Google play is the primary app store that is installed on all Android Devices that comply with Google’s compatibility requirements.

 

Market Trends of Mobile Applications

By Considering the trend of rapid development of the software market, we can say with confidence that the development of mobile apps claim to a great future because today this segment is the subject of a broad discussion. Today, smart phones and electronic tablets have become an integral part of everyday life. Consequently, a wide variety of applications and amendments to them are becoming increasingly popular for both leisure and business. Regardless of whether we are dealing with friends or doing search of any information in the global network without the appropriate software is not enough. Special attention is given to develop mobile applications for business. The analytical software products, management and control systems as well as a wide variety of digital communications have become an inherent part of any modern company.

Main applications of mobile software in addition to the business and leisure should be noted the presence of other areas not less urgent to develop applications. Education and medicine, planning and management, news and geolocation, and of course social networks and blogs, these are just some of the areas in which many developers are trying their hand today. According to statistics, the most popular mobile platforms today are iPhone, iPad, Windows Phone, Android, Symbian OS, and relatively recently introduced system MeeGo. For each of these operating systems, mobile application development has its own peculiarities exploring that can give a rough estimate of trends in the development of this segment. Priorities for the development of mobile applications.

The main priorities in the creation and development of mobile software are:
attracting the attention of the maximum number of users
involvement of the audience
loyalty
monetization

The optimal solution for a business is to create a series of mobile versions of programs that work with a sufficiently large number of devices that are with different operating systems. Software productivity and creating an intuitive and user-friendly interface that allows you to involve the largest possible number of users of smart phones and electronic tablets. Of course, new versions of mobile applications are available based on user loyalty test results to the different software products. And, of course, advertising in mobile apps continues to be the primary monetization model for developers.

Features and Benefits of the application “Mobile Banking:”
Search for the nearest from the current user location of ATMs, branches, terminals and display additional information about it.
Browse nearby discounts on your credit card.
Balance inquiry on the account.
Locking and unlocking the card.
Depositing your mobile phone, as well as accounts of friends and relatives.
Expense management.
View current exchange rates.
loan calculator function.
Ability to send an email or call the Bank.
View the latest news of the Bank.
The ability to pre-recorded in the electronic queue.

 

The Ultimate Guide on Kubernetes and Cloud Containers

Emerging cloud computing technologies have evolved more with the open source. New ideas are now becoming technological solutions for enterprises with increasing demands for complex and highly scalable technologies. The advanced cloud ecosystem has become more efficient for both development and IT operations teams of start-ups as well as established enterprises.

Introducing Kubernetes – Technical Overview:

For automated deployment, scaling, monitoring and operations of application cloud containers, it is the most efficient open-source platform. It includes all essential elements with greater scalability options as a complete container-centric infrastructure. Since automation remains the core part of this, professional resource optimizations, adding new features for the end users by scaling up the resources have become more obvious with this option.

Integration through Cloud Containers:

There are many reasons why the enterprises are switching to cloud platforms and containers. To get rid of heavyweight and non-portable architecture; deployment of small, fast yet portable technology platforms are getting the best impact. Instead of hardware virtualizations, the newest way of deploying applications through containers focusing on operating-system-level virtualization. In this way, we can put an end to the limitations of the host through choosing executable file-systems, libraries, and etc.

Adding the most advanced feature of automation of workflow and workload balancing can be simplified with Kubernetes. Scheduling and running application containers along with developing a container-centric development environment is possible with it. Whether on physical or virtual machines, it can be utilized on all platforms with ease.

Installing and Accessing the Cluster:

Setup or installation of the system varies according to the host OS, through different modules. Kubeadm is used for installations on Linux, kops for AWS, are the most common options available. Similarly, for accessing the clusters and sharing it through kubeconfig is much easier. Kubeconfig also adds security features to authenticate every access to the clusters.

Its web-based User-Interface or Web UI includes all controls. This dashboard can be accessed remotely for setting up, controlling and monitoring the processes of containers on the clusters. The online user guide and the community that supports this technology are much active to help in installations of the system.

The Ease of Deployment:

With the simplified configuring modules, launching or deploying applications on cloud containers happens on the go. Well management of resources and replication controller has become an essential part of workload deployment and management segment. Performing batch jobs on this cloud environment and the processes of corn jobs can be resourcefully done here.

With Kubernetes, connecting applications with appropriate services through configuring firewalls of the cloud service providers can be done at once. In complex configurations, creating an external load balancer and use of federated services to discover cross-cluster service. Resource usage monitoring, process logging and like jobs become more accessible with specified modules available on the dashboard. Administrating clusters, installing add-ons, rolling out new features and updates have become more resourceful on a cloud container environment. Configuring or connecting this automated workflow system on other advanced aspects makes the processes more resourceful.

 

What Do We Need To Know About IT Insourcing?

A number of studies highlighted a gradual increase in the number of enterprises switching from IT outsourcing to IT insourcing. Many large companies have already started terminating their IT outsourcing contracts, and bringing specific IT operations back in-house. In simple words, IT insourcing can be defined as the business practices of performing certain IT functions by deploying in-house staff and resources, instead of delegating the functions to an outside company. Also, the business practice differs from IT outsourcing in the category of cost, resources, control over processes, and location of the IT operations.

Understanding Important Aspects of IT Insourcing

Cost

Many companies outsource their software development and testing project to save money. They can develop and test the software by taking advantage of the existing workflow and employees of the outsourcing partner. But a business has to develop new work processes, build the required infrastructure, and deploy skilled employees to carry on its IT operations smoothly. Hence, the company has to invest extra time, effort and money to insource its IT operations successfully.

Resources

IT outsourcing enables enterprises to meet their IT requirements without using their own resources. But when a company switches from IT outsourcing to IT insourcing, it has to deploy its own resources. The company also need to explore ways to optimize resource utilization. Also, it has to increase the in-house resources to meet all requirements of the IT process or operation.

Location of IT Operations

When a company outsources its IT process the location of the operations shifts to the location of the outsourcing IT service provider. But when a company decides to insource the operations, it has to place the operations in its existing premises. Also, it needs to explore ways to place the IT operations in a nearby location to synchronize all its processes.

Control over IT Operations

When a company outsources its IT operations, it does not have any control over the operations and processes of the outsourcing project. It still needs to coordinate with the outsourcing partner to carry on the operations efficiently and smoothly. But IT insourcing enables enterprises to exercise full control over the IT process or operations. Many companies even opt for IT insourcing to avoid losing ownership and control.

Cloud Computing and Technologies

The cloud-based services and tools enable enterprises to switch from IT outsourcing to IT insourcing. A business can avail cloud technologies to carry on IT operations without building and maintaining physical infrastructure, and avail adequate resource on demand. Also, the cloud-based tools and services make various IT operations more efficient with reduced manual efforts. Many companies take advantage of cloud computing to insource their IT operations and avail benefits in terms of time, cost and quality.

Development and Utilization of Internal Talent

Many large companies have stated that IT outsourcing is affecting the in-house IT skills bases adversely. Also, outsourcing does not encourage the in-house software engineers to experiment and innovate. Hence, the IT outsourcing may impact a company’s culture, productivity and profitability in the longer run. But a company can always insource its IT operations to leverage the skills of in-house employees fully and encourage innovation. It can further enhance the skills and productivity of in-house software developers through training.

Preserving Intellectual Property

Nowadays, each enterprise explores ways to beat competition by preserving its intellectual properties effectively. A business can easily preserve intellectual property by custom software application development through in-house software developers and engineers. Also, the enterprise can use the software more efficiently to convert website visitors into customers and get higher ROI in the longer run.

Avoid IT Outsourcing Scandals

A number of studies have highlighted a steady increase in IT outsourcing scandals and controversies. Hence, the enterprises must explore ways to save money by outsourcing the IT operations to the right company and avoid these outsourcing scandals. Many companies also bring their IT operations back in-house to avoid these outsourcing scandals and controversies.

However, each enterprise must consider several factors and address a number of challenges to insource its IT operations successfully. For instance, the business needs to calculate insourcing cost, assesses the strength of its in-house IT support and infrastructure, and decides the amount of time required to insource IT operations completely. The business also needs to make and implement a comprehensive strategy to switch from IT outsourcing to IT insourcing without affecting its IT operations and functions.

 

4 Major Questions to Ask While Interviewing a Magento Developer

The key to success of your online store lies on how efficiently you can build it. User-friendliness, functionality, SEO-friendliness and a number of other factors are responsible for the success of your online website. Thus, choosing the eCommerce platform is a crucial phase of development. Magento is the most powerful platform and recommended choice of developers for eCommerce development. However, things certainly become more productive when you choose the right Magento developer for your eCommerce website as well.

Skill set and knowledge of a developer greatly affect the efficiency of a website and thus, while interviewing a developer it becomes crucial to check his credibility rightly. Keeping this in mind, here are some of the important questions to know before hiring a developer.

Question 1: Is your company experienced in Magento eCommerce development?
One of the major questions to ask a developer is whether he has a fair experience to work with Magento development projects or not. Magento is typically a complex software which, certainly requires relevant experience to make sure that the project doesn’t get stuck in the middle while addressing the technical challenges. Keep in mind, that the developer has sound experience to work with different types of projects and stay ready to face various technical challenges.

Question 2: Is your work process focussed on quality?
Quality is something of greatest importance while building a Magento online store. Thus, while choosing the right developer for your web development project, it is ideal to keep a note of the QA methods adopted by him to test the process of quality management. Furthermore, you can look for the certifications and accreditation achieved by the developer to know about his level of credibility.

Question 3: How effective is your mode of communication?
Effective communication is a major requisite to carry a smooth relation between the development team and stakeholders. Thus, make sure that they have an effective communication mechanism to connect with their clients. Starting from the first project meeting to its delivery, constant communication with the project managers, development team and account managers is necessary.

Question 4: Do you offer post-development support?
Post-development support is important to deal with the bugs and issues before the eCommerce site goes live. While considering complexities of this platform, it makes the right sense to have extensive support for your post development needs such that you do not need to suffer from and functionality or technical issue in the future course.

Developing an eCommerce store powered by Magento is certainly a daunting task as this platform requires deep technical expertise. Thus, even for making minor changes and enhancements, the skill set of a developer is necessary.

 

3 Most Productive Ways of Promoting Your iPhone Application

The key aim of a business behind building an iPhone app is to generate revenue out of it. Adhering this fact, building it successfully is just half the way to succeed since it requires the right marketing strategy as well to make its presence felt at the right place. Though most of the marketing techniques are quite similar to each other across a range of platforms and devices, however, the App Stores need some special treatments since, these are huge stores which, include mobile apps that serve various purposes.

Noticeably, marketing an app to make it stand in the App Stores is a herculean task. Thus, here we have jotted down some of the most effective ways to market an iPhone app successfully.

Promoting App in the iTunes App Store
Promoting the app in iTunes App Store is a crucial step and is possibly the most influential factor in determining its success. It’s certain that most of the avid iPhone users always look for newer apps to enjoy a better experience. These users mostly look forward to the iTunes App Store for getting relevant information on the newest apps and this is the very fact for which, you must focus on the App Store for promoting your App.

Website Banner and Social Network Ads
Developers mostly concentrate on promoting the apps through the social network. Though it will help the entrepreneur to drive some users to the app, however, it cannot serve as the primary vehicle for promotion. Thus, before you invest in the marketing activities, it becomes important to choose the right form of advertising that serves your app’s purpose as well. Promoting it via social media and other networking ads is a popular and highly effective way to reach a greater section of the audience thereby, stimulating greater revenue as well.

Submitting the App to Review Sites
Often developers overlook this useful technique for promoting their app and let it gain more online visibility. The app review sites are potential locations to feature an app for free where it can fetch some great user reviews as well. Furthermore, these sites offer a scope of extra link building to the website of your mobile application as well.

Needless to say, a great thing needs a great medium to prove its greatness. Thus, a well-developed iPhone app needs a concrete marketing strategy for increasing its online visibility which, will ultimately boost its downloads as well.