5 Best Mobile Marketing Trends to Be Aware of in 2017

Marketing directly to people’s mobile phones is one way of ensuring that your brand engages with its customers and personalised their experience. Here are five more ways that mobile marketing will be developing in 2017. Have a look at the below 5 ways.

1: Explore Augmented Reality
Virtual Reality is the hot thing in gaming, yet you won’t contact a colossal crowd by means of those headsets at this time. Expanded reality, in any case, is as of now taking off in some Asian markets and is probably going to be an overall marvel soon. On the off chance that you make your items scannable, for instance, clients in your store can get to surveys and additional data on their telephones, or your AR application can be utilized to show clients what an item may look like in their home or garden.

2: Get Rid of Pop-up Adverts
Google will begin moving destinations where substance is difficult to see on a portable screen additionally down the hunt rankings. One of the three primary driver of substance being difficult to view is fly up publicizing that spreads the vast majority of the screen, so advertisers will need to either utilize considerably littler pop-ups or dispose of them out and out.

3: More Mobile Video
Mobile video has been around for quite a while, yet as innovation gets more propelled so do the courses in which sponsors utilize video. Individuals watch and share recordings constantly, so a brand with a decent video nearness will be in a greatly improved place than a brand with no video.

4: Voice Search
Voice web crawlers like Echo (Alexa), Google inquiry, Siri and Cortana are showing signs of improvement and better. As of now almost 20% of pursuits are voice looks, so fashioners like who do website composition in Belfast will enhance content for voice seek. For instance, engineers can make particular substance which answers questions clients are probably going to inquire. Brands like Starbucks are as of now creating voice requesting.

5: Understand Your Mobile Customers
Mobile Devices don’t simply send data, they assemble it. New innovation is making it simpler to utilize that information in a safe, anonymised approach to recognize how people shop so you can showcase specifically to them in like manner. P

 

Market Trends of Mobile Applications

By Considering the trend of rapid development of the software market, we can say with confidence that the development of mobile apps claim to a great future because today this segment is the subject of a broad discussion. Today, smart phones and electronic tablets have become an integral part of everyday life. Consequently, a wide variety of applications and amendments to them are becoming increasingly popular for both leisure and business. Regardless of whether we are dealing with friends or doing search of any information in the global network without the appropriate software is not enough. Special attention is given to develop mobile applications for business. The analytical software products, management and control systems as well as a wide variety of digital communications have become an inherent part of any modern company.

Main applications of mobile software in addition to the business and leisure should be noted the presence of other areas not less urgent to develop applications. Education and medicine, planning and management, news and geolocation, and of course social networks and blogs, these are just some of the areas in which many developers are trying their hand today. According to statistics, the most popular mobile platforms today are iPhone, iPad, Windows Phone, Android, Symbian OS, and relatively recently introduced system MeeGo. For each of these operating systems, mobile application development has its own peculiarities exploring that can give a rough estimate of trends in the development of this segment. Priorities for the development of mobile applications.

The main priorities in the creation and development of mobile software are:
attracting the attention of the maximum number of users
involvement of the audience
loyalty
monetization

The optimal solution for a business is to create a series of mobile versions of programs that work with a sufficiently large number of devices that are with different operating systems. Software productivity and creating an intuitive and user-friendly interface that allows you to involve the largest possible number of users of smart phones and electronic tablets. Of course, new versions of mobile applications are available based on user loyalty test results to the different software products. And, of course, advertising in mobile apps continues to be the primary monetization model for developers.

Features and Benefits of the application “Mobile Banking:”
Search for the nearest from the current user location of ATMs, branches, terminals and display additional information about it.
Browse nearby discounts on your credit card.
Balance inquiry on the account.
Locking and unlocking the card.
Depositing your mobile phone, as well as accounts of friends and relatives.
Expense management.
View current exchange rates.
loan calculator function.
Ability to send an email or call the Bank.
View the latest news of the Bank.
The ability to pre-recorded in the electronic queue.